Journey, meals, and leisure take middle stage on Independence Day get-togethers. Couple that with a possible four-day weekend (Saturday to Tuesday), and also you’ve received clients with even more locations to go, individuals to see, meals to prepare dinner and fireworks (and more) to purchase and watch. It’s a perfect time for 4th of July enterprise messages.
- 1 4th of July holiday statistics and background
- 2 1. Give attention to the fun
- 3 2. Get animated
- 4 3. Do double obligation with one other vacation
- 5 4. Make it purple white and blue with summer time e mail subject strains
- 6 5. Fly your patriot flag for July advertising ideas
- 7 Bonus tip: Publish store hours
- 8 Keep up a correspondence!
4th of July holiday statistics and background
More than 219 million People will participate in some Independence Day activities over the four-day weekend and spend about $7.1 billion on food, the National Retail Federation predicts.
Although July Fourth isn’t historically a gift-giving holiday, virtually 62% stated in a survey by Prosper Insights & Analytics that they plan to or may buy extra Fourth-related merchandise.
Even if your merchandise don’t fit the food-fun-family-fashion theme, utilizing the red-white-and-blue shade scheme provides you a related angle. Also, should you’re into animated GIFs, we’ve included some nice e mail examples under.
At the moment you’ll uncover 5 concepts to help your e-mail advertising program capitalize on this 241st celebration of America’s independence.
1. Give attention to the fun
Sender: Junk Gypsy
Topic line: the most important little 4th of July celebration…
We love how this e mail captures the group Fourth of July spirit, which is spot on with the brand because it’s situated in that small city. Contemplate this strategy if your organization or model is tied to a group with a distinct tradition that may resonate even with clients a thousand miles away.
Sender: Nana Mac’s
Topic line: Star Spangled Summer time!!
This e mail nails the hanging-out-with-friends vibe that’s a huge part of Fourth celebrations. We favored the casual feel of the pictures, which turns typical style-guide pics into a set of pictures you may see in your Instagram or Facebook feed. Also notice the outstanding value proposition – “quick and free delivery in the US” – which may encourage its trustworthy to decide on this Idaho-based boutique over its rivals like H&M and Eternally 21.
Topic line: CHIC outfits to do this 4th of July!
July Fourth marks the final huge showcase for summer time merchandise before retailers have to start out clearing the racks to make room for back-to-school and transitional wear. This fashion information thinks like its clients, who are purchasing for get together outfits, not only a prime or shorts. An understated Fourth theme – purple, white and blue lettering and purple stars on a pink background – set it aside from the standard stream of trend emails.
Another thing we favored about this e mail is that it’s mobile-friendly, not just in the design but in addition by its perform. It uses one distinctive and descriptive call to motion per collection as an alternative of linking to every merchandise individually, probably decreasing the variety of “fat finger” misclicking.
Takeaway: The Fourth of July is the last word social gathering weekend, whether or not you’re getting the family and buddies together or celebrating with the plenty at a parade, picnic and fireworks. Design your e-mail to attraction to that hunger for group spirit which is unique to the Fourth.
2. Get animated
The Fourth of July provides an excellent alternative for adding animation to your emails because it’s such a visible vacation. Fireworks are an apparent selection, but we discovered some emails that use animation in a special and much more artistic method. Click every e mail to see the animated GIFs.
Topic line: Snag a Fourth of July Sitter for Your Dog
We love a superb pun, and this one qualifies as a result of each scorching canine and overheated pooches are a part of Fourth festivities. This animation is a delicate however intelligent reminder to maintain Fido and Rex distant from the fireworks fray.
Sender: Hornblower Cruises & Events
Subject line: Have fun the 4th of July like never before
You need fireworks? This understated e mail has a terrific animation that blends fireworks and shifting water to promote the cruise concept, and it goes superbly with the “Spark Will Fly” headline for 4th of July business messages.
Sender: Stitch Repair
Subject line 1: $7,000 in Sew Fix Credit score. Whats up Summer time!
Subject line 2: Last Probability: Stitch Fix Summer time Sweepstakes
If we needed to decide a winner for “Greatest Animation Collection,” it will go to this two-part sweepstakes promotion with a delicate July 4th tie-in. The collection uses one animation in the first e mail, then switches it as much as one other animation for the reminder, by which the reminder IS the animation. Genius!
Notice: Two different things we appreciated about these sweepstakes-promo emails. The yellow-highlighted urgency reminder: “Schedule a Repair for supply by the Fourth of July” and the word under the message body that assures clients who are entered in the competition but didn’t know for positive. It reduces uncertainty and builds belief in the brand.
Takeaway: It is perhaps too late to tug an animation collectively for this yr’s July 4th promos, however add these emails to your record for subsequent yr, and take into consideration how you might use animation in an upcoming promotion (Halloween, anybody?) MailCharts users can create lists and save emails like these for viewing later.
3. Do double obligation with one other vacation
July 4th promotional emails may be challenging because they overlap other holidays like Memorial Day, Father’s Day and Commencement. You can increase your frequency (and probably annoy your clients) with single-campaign emails, or you possibly can do what the manufacturers under did: combine them into a single e mail without decreasing the influence of both.
Sender: Paperless Submit
Topic line: Summertime, and the planning’s straightforward
Paperless Publish recurrently sends emails that both converse to the nearest holiday and the one arising. The topic line doesn’t call out Independence Day, but the e-mail provides the vacation prominence with the red-white-blue theme, a clever headline and an on-the-nose name to motion.
Sender: Medals of America
Topic line: Father’s Day Sale Starts Now – Take 25% Your Whole Order!
This double-duty e mail combines two holidays: Father’s Day and Fourth of July. Although a dual subject line might work right here, the promotion for the Fourth doesn’t get lost beneath the Father’s Day sale because the pictures are complementary.
Takeaway: If you need to crowd multiple promotional theme into a single message, you should use the preheader—the primary line of copy within the message body that many e mail shoppers pull into the subject line to amplify it—to call out your secondary vacation in case you can’t fit each on the subject line. Both of those emails missed that opportunity.
4. Make it purple white and blue with summer time e mail subject strains
You don’t should sell American-flag board shorts to money in on the Fourth frenzy. The emails under simply took some liberties with the red-white-blue colour theme of their summer time e-mail subject strains to hitch the celebration.
Sender: Brylane Residence
Topic line: $15 off + 4th of July Sale Preview
We love the brilliant blue background for this e mail. The deep background shade, the flag-motif pennants and the sparkler focus your eye on the promos in this message. It’s not delicate, however neither is the Fourth. (Make sure to click the email to see the reside animation.)
Sender: Midwest Homebrewing Supplies
Topic line: Pink, White, & Brew – $17.76 Beer Package Sale (Last Call)
Is there anything extra all-American than home-brewed beer? Not in line with this e-mail, which combines each the RWB shade scheme AND a $17.76 promotional worth for its July 4th function. You don’t need to pay taxes on that house brew, either, patriot!
Subject line: Plan Forward for July 4th + Save $15
You don’t should drench your emails in purple, white and blue to catch the attention for a July 4th promo. The flag scarf round this Lab’s neck catches the attention and highlights the text: the fourth is the No. 1 holiday for pet loss. Sensible transfer from a company promoting a pet-tracking system.
Takeaway: Whether you cover your e-mail in purple, white and blue, or opt for a delicate strategy, adding shade judiciously may give your emails a related tie-in to the Independence Day holiday, even if your merchandise will not be a natural match. Your clients are already occupied with the vacation, whether or not they’re making their own plans or received primed for it by your competition in the inbox.
5. Fly your patriot flag for July advertising ideas
The Fourth of July is one vacation that we don’t share with the rest of the world (although it comes on the heels of Canada Day, on July 1). Due to this, many retailers look to faucet into widespread emotions of patriotism by way of copy, photographs, products, and calls to action in your July advertising concepts.
Sender: New Period Cap
Topic line: The 2017 MLB On-Area July 4th 59FIFTY
Baseball is one other all-American exercise on the Fourth of July, whether you’re on the sector or in the stands. This e mail takes a low-key strategy to both baseball as an American sport and the patriotic emotions it evokes. Notice: The preheader repeats the headline: “Patriotism. Independence. This is the cap.”
Subject line: The 1776. Stand Proud
Golf is perhaps Scottish in origin, however hundreds of U.S. golfers can be on the links at daybreak’s early mild on July four. This e mail for a red-white-blue golf shoe named for our yr of independence did double obligation for both Memorial Day and the Fourth of July.
Sender: Ranger Up
Topic line: Get Yourself Independence Day Ready!
There’s nothing delicate in this e-mail, which equates Independence Day to the “sting of battle.” That sentiment may increase eyebrows in some quarters, however it’s spot-on for this brand, its products and clients.
Takeaway: Appealing to patriotism for the Fourth of July is a given. Nevertheless, in case you are a world model and you depend on broadcast emails, contemplate how properly the message may play in other nations. See should you can phase out non-U.S. e-mail addresses and suppress them from the email.
In your U.S. clients, you won’t know whether soft-sell or hard-sell patriotism will attraction extra. Rely on your personas, what you recognize from previous campaigns, and even what you may study out of your customer-facing departments like customer service and in-store personnel to information you.
Bonus tip: Publish store hours
Although fuel prices are starting to inch up again, we nonetheless haven’t seen the worth spikes that forecasters predicted for 2017. Until something catastrophic occurs between now and July 4, lots of your clients will hit the street to rejoice the vacation at the cabin, on the seashore, or down the shore.
The lengthy Fourth of July weekend provides you more opportunities for leisure consumers. Let clients know whether you’ll have the lights on this Fourth with an e-mail just like the one under from Container Retailer. Or, embrace a store-location link for people who discover themselves in a wierd place with a couple of additional hours on their arms.
Sender: The Container Store
Subject line: Hope Your 4th of July Sparkles
This e-mail has it all: a July 4th greeting, a outstanding reminder that stores are open on the Fourth, and a sale promotion with a catchy name to action: “Ready, set, summer time!”
Keep up a correspondence!
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